Welcome to the Shopify Metrics Guide!

PRO-Package users can sync up to 20+ Shopify KPIs to Storyclash. Each KPI is listed below with a brief explanation and a definition of its calculation. If you would like more details on this or need help importing the KPIs into Storyclash, please reach out to your customer success manager.

General Metrics

• Promotion Code
• Cost
• CAC (Customer Acquisition Cost)
• ROAS (Return On Ad Spend)

Customer Metrics

• Nr. of New Customers
• Nr. of Returning Customers
• Unique Customers
• New Customer Ratio

Nr. of Conversions

• Nr. of Conversions | Total
• Nr. of Conversions | New Customers
• Nr. of Conversions | Returning Customers

Revenue

• Revenue | Total
• Revenue | New Customers
• Revenue | Returning Customers

Net Sales

Net Sales are calculated directly in Shopify - if it includes taxes depends on the Shopify Global setting “Include sales tax in product and shipping rate”

• Net Sales | Total
• Net Sales | New Customers
• Net Sales | Returning Customers

Cost per Conversion

• Cost per Conversion | Total
• Cost per Conversion | New Customers
• Cost per Conversion | Returning Customers

Average Basket Size

• Average Basket Size | Total
• Average Basket Size | New Customers
• Average Basket Size | Returning Customers

Average Order Value

• Average Order Value | Total
• Average Order Value | New Customers
• Average Order Value | Returning Customers